01

Start with the channel, not the carton

Define where the product will sell: premium retail, supermarket, hospitality or private label. That decision guides grade, size and pack before price is discussed.

02

Turn interest into a specification

Share the market, destination, indicative scale, grade, size and format. Abu Ayyash Farms confirms seasonal availability and commercial terms after reviewing those inputs.

03

Protect quality all the way to destination

Quality begins at the farm and does not end at the factory door. Storage and transport planning should match the product, destination and expected journey.